"We Won't Give In" was written by lead singer Noddy Holder and bassist Jim Lea and produced by Jim Lea for Perseverance Ltd. The b - side was produced by John Punter. The single was released via Cheapskate Record Label (Slade's own label) on 20th November 1987.
This single failed to appear on the U.K. chart, the 1st for a Slade single since their 1981 single "Knuckle Sandwich Nancy".
"We Won't Give In" is a U.K. only single which appeared on their 1987 album "You Boyz Make Big Noize".
This was the 2nd single to be released via the band's own Cheapskate Record Label since the early 1980s, under permission by RCA Record Label who no longer wished to have the band on their label. The song was produced by Jim Lea himself, whilst the b - side was produced by John Punter. The b - side of the single was "Ooh La La In L.A." which was included on their album "You Boyz Make Big Noize" as well as being released as a single in America and Germany earlier in 1987.
"We Won't Give In" was originally used in the soundtrack for 1986 British film 'Knights & Emeralds' along with "Wild Wild Party", another Slade song that later appeared as a b - side to their 1987 single "That's What Friends Are For".
For the September - December 1986 Slade fan club magazine, Jim Lea was interviewed with 1 question mentioning that "We Won’t Give In" sounded similar to Nik Kershaw’s 1984 hit single 'Wouldn’t It Be Good'. Jim Lea responded “Yeah, someone mentioned that a few days ago. This sometimes happens, but it’s a coincidence when it does. We’d never deliberately try to steal a song from another artist. We had a court case taken against us once for "Let’s Call It Quits" because it sounded like a song called ‘Brickyard Blues’, a song that I had never heard before or since. We settled it out of court and agreed to give them 50%.” On the day of the interview, it was also stated that the soundtrack to the film 'Knights & Emeralds' was released, containing "We Won’t Give In"
"We Won't Give In" was released via Cheapskate Record Label (Slade's own label) on 20th November 1987.
In the booklet of the 2007 Salvo remaster of their "You Boyz Make Big Noize" album, the writer Chris Ingham spoke of the song, ""We Won’t Give In" is the closest thing to a bona fide Slade classic on the album. A rousing, attractive anthem of resolution in the face of harshness, it rings out like a theme song for Slade and their inspiring tenacity."
The song was recorded at Portland Studios.
"We Won't Give In" was originally released on 7" vinyl only.
During the single's release, radio DJ Bruno Brookes received hundreds of fan letters requesting the single to be played on his show. On 3rd December 1987, Brookes read out some of the letters and stated that he had literally hundreds of similar messages. He jokingly stated that he suspected Noddy Holder of asking the fan club to get the request letters sent off.
Dave Hill described the song in a fan club interview. "This was thought by many people to be a good 1 for a single when it came out last year on the film soundtrack. The film company wanted it out as a single, but RCA Record Label, who owned the rights said no".
After being asked on what the band would do next after the commercial failure of their album and latest single "You Boyz Make Big Noize", Jim Lea replied "Well, there isn't a plan at the moment. I want to release "We Won't Give In" as a single this Christmas. I feel that it is a good idea, because whichever way you look at it, we have the wind blowing behind us at that time of year. Last Christmas we were offered 5 TV shows and we hadn't even got anything out. Unfortunately, at the moment, nobody else seems to share my point of view over this and would rather keep Slade away from Christmas this year."
Don Powell was told about the massive amount of fan letters that promoted the single to radio DJs and how it still didn't translate into chart success. "I know. Doesn't make sense, does it? Someone up there has got it in for us!"
Upon the song's release as a single, the Slade International Fan Club newsletter for October, November and December 1987 stated that the song had been played 6 times on Radio 1 whilst receiving favourable comments from radio DJs.
The song had no music video but was mimed once on BBC 1's 'Daytime Live' lunchtime show from Pebble Mill in Birmingham on 21st December 1987.
"We Won't Give In" failed to enter the U.K. top 100 singles chart.
Track listing - 7" U.K. Single
A1. We Won't Give In (Noddy Holder, Jim Lea) - 3:38
B1. Ooh La La In L.A. (Noddy Holder, Jim Lea) - 3:52
We Won't Give In
"We Won't Give In" written by Holder and Lea, this was originally released as a single by Slade via Cheapskate Record Label (Slade's own label) on 20th November 1987 and failed to appear on the U.K. chart.
This is an anthem of resolution in the face of harshness. This track was later released as a single in the U.K. under Slade's own Cheapskate Record Label. At the time Hill commented "this was thought by many people to be a good one for a single when it came out last year on the film soundtrack for 'Knights & Emeralds'.
Ooh La La In L.A.
"Ooh La La In L.A." written by Holder and Lea, this was the b - side to Slades original single "We Won't Give In".
The song details the period in 1984 when drummer Powell (named 'George' in the lyric) was briefly headline news as the boyfriend of Bob Dylan's daughter ('Miss Zimmerman') and Slade were in L.A. promoting "Run Runaway". The track was later a single in the U.S.A. although it failed to chart.
Allmusic describes the track "Ooh La La in L.A." is, naturally, another anthemic and trashy barnstormer."
The song was recorded at Utopia Studios.
Dave Hill - lead guitar, backing vocals
Noddy Holder - lead vocals, guitar
Jim Lea - bass guitar, synthesizer, backing vocals
Don Powell - drums
Jim Lea for Perseverance Ltd. - producer on "We Won't Give In"
John Punter - producer on "Ooh La La In L.A."