"Genesis" was written by lead guitarist Dave Hill, lead singer Noddy Holder , bassist Jim Lea and drummer Don Powell, the single was released and produced by Roger Wake & the band themselves ('Ambrose Slade') via Fontana Record Label on 2nd May 1969. This single failed to appear on the U.K. chart, it was the band's 1st release since 1966, after spending time building a live reputation. "Genesis" appeared on their 1969 album "Beginnings".
Around the time, 'The ‘N Betweens' had agreed to change their name to 'Ambrose Slade' in order to get a record deal with Fontana record label. Artists and repertoire boss of Phillips Records Jack Baverstock teamed the band with engineer Roger Wake to record an album. The band performed 8 covers and 4 original songs. Before the deal, Baverstock was impressed by 2 demos and demanded the band write more of their own material before giving them a record deal. "Genesis" was written within days of Baverstock’s request. Jim Lea stated in a 1980 fan club interview, "This was our 1st major crack at making a record, so it was all important now to let it slip. So we did ‘Roach Daddy’, ‘Mad Dog Cole’ and "Genesis" out of total fear." "Genesis" was an instrumental track, originally titled 'Blues In E'. The song was later re worked for the band’s following 1970 album "Play It Loud" where lyrics were added, the song being re titled to "Know Who You Are". The band released "Know Who You Are" as their debut Polydor Record Label single, becoming their last failed single before their breakthrough in 1971 with "Get Down And Get With It". "Genesis" was produced by Roger Wake, Ambrose Slade, as was the b - side "Roach Daddy" which was also included on their "Beginnings" album.
"Genesis" was released via Fontana Record Label on 2nd May 1969. Originally, the band were introduced and recorded with producer Irving Martin through their London Booking Agent Roger Allen. The band and Martin recorded "Journey To The Centre of Your Mind" and "Mad Dog Cole". Bavistock heard the demos and thought "Mad Dog Cole" was great, and insisted if the group wanted a contract they would have to write more of their own material. Out of total fear, and realising this would be the big chance, they sat down and wrote "Genesis" "Roach Daddy", "Pity The Mother" within days of Bavistock's request. Bavistock and Co. were suitably impressed with the results and, together with a suggested name change to 'Ambrose Slade', a contract was agreed upon.
"Genesis" was originally released on 7" vinyl in mono within the U.K.
Aside from the main release, a promotional vinyl was also issued. Today, the "Genesis" single has become a collectable rarity, as the single was deleted soon after it failed to chart.
Due to the fact that the band had no previous commercial success, a video was created to promote their single and "Beginnings" album, which became the band’s 1st video. A film company called Caravelle, who Top of the Pops used to hire to make inserts films for the show, were used. These films were cheaply made and often had no direct connection to the record they were associated with. This was the case with the "Genesis" video, which was filmed in colour, and showed 'Ambrose Slade' ‘walking around’ London’s Euston Station. Jim Lea distinctly remembered the final shot of the film, which was the group looking out of their train windows as it moved out of the station. Apparently this was the actual train that the group were going home on, so they only had 1 chance to get the shot right. Noddy Holder also remembered the escalator scenes fairly well. Caravelle would also film many of Slade's promotional videos during the band's glam rock success. Today, the promo video exists on Youtube, having never been seen since the original release. The main form of promotion for the single was the band's live performances in the U.K.
"Genesis" single failed to enter the U.K. top 100 singles chart.
Track listing - 7" U.K. Single
A1. Genesis (Dave Hill, Noddy Holder, Jim Lea, Don Powell) - 3:13
B1. Roach Daddy (Dave Hill, Noddy Holder, Jim Lea, Don Powell) - 3:00
"Genesis" written by Hill, Holder, Lea and Powell, Ambrose Slade originally released and produced their version themselves via Fontana Record Label on 2nd May 1969 and failed to appear on the U.K. chart. It is an instrumental track, it was their 1st and only single from their album "Beginnings", failing to make any impact. This single featured the band in their 1st promotional music video. The song was later called "Know Who You Are" and had lyrics added to it, it was originally released via Polydor Record Label on 18th September 1970 and failed to appear on the U.K. chart and also appeared on their album 'Play It Loud'.
This single appeared on their album 'Beginnings'.
"Roach Daddy" written by Hill, Holder, Lea and Powell, this was the b - side to Slades original single "Genesis". This is a bluesy song which also appeared on their album "Beginnings" It was also used as the b - side to their 1st and only single "Genesis" used from their album "Beginnings".
Dave Hill - lead guitar, backing vocals
Noddy Holder - lead vocals, rhythm guitar
Jim Lea - bass guitar, backing vocals
Don Powell - drums
Roger Wake, Ambrose Slade - producer